You didn't start a business to work this hard.
Neither did I. Here's what I've learned.
Designer. Studio owner. Event producer.
Most people don't struggle because they're bad at what they do.
They struggle because running a business is a completely different job.
Being fully booked doesn't mean you're profitable. Working more hours doesn't mean you're building something sustainable. And figuring it out as you go gets expensive fast.
I write about the parts people usually only learn after they've already committed. Because that's how I did it.
Resources
Both guides together. No guesswork. No sugar-coating. Just the information most people only learn once they're already in it.
Or get one guide
For anyone thinking about turning their skill into a business. What actually changes when you move from doing the work to running the business behind it.
See what's insideFor anyone who feels busy but isn't making what they expected. Where the money actually goes in a service-based business, and why things can feel tight even when you're working constantly.
See what's insideI Learned It · Essay Series
What an odd job before high school taught me about pricing, value, and knowing your number before someone else names it for you.
Read NowWhat a lost seat in the Marlborough Sounds taught me about opportunity, hesitation, and why someone else will always be willing to move faster than you.
Read NowAbout
I've spent over 14 years in the fitness industry, designing brands, running studios, and producing events from the ground up.
I've seen what works, what breaks, and what quietly drains money in the background. Most of what I know, I learned by doing it wrong first. These guides are what I wish I'd had.
I run it all remotely from Hamilton, New Zealand, with good people and systems that don't rely on me being in the room.
Businesses
Pole fitness studio in Whanganui, New Zealand. Classes for all levels, from absolute beginners to serious athletes. Where it started.
Pole fitness studio in Palmerston North. The same standard, a different city, built with the same systems and the same intent.
National pole sports competition. Founded to raise the standard of competitive pole in New Zealand. A real event, built from the ground up.
Contact
For business inquiries, collaboration, or anything else, reach out directly. Just an email.