You're Good at What You Do.
That Has Nothing to Do
With Running a Studio.

Your bookings are full. Your clients love you. You're good at this. Genuinely good. So you start thinking: why am I building someone else's timetable?

You look at the numbers. You picture the space. You imagine what it would feel like to run something that's actually yours. And it's compelling enough that you sign a lease, or you're seriously thinking about it.

Then you open, and you discover that teaching and running a studio are two completely different jobs. The skill that got you here, the one you spent years developing, is almost irrelevant to the job you now have.

Nobody tells you this before you sign. They tell you about passion and community and following your dream. They don't tell you about rent on a slow January, or how long it takes to cover your fixed costs every month.

This guide is the thing I wish existed when I opened my first studio. Written straight, with no hustle-culture framing and no pretending it's easy. I've opened two.