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Studio
Reality Pack

The two things that change when you open a studio: who you become, and what it costs.

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There's a version of events where you open a studio knowing what you were getting into. Where someone sat you down before you signed and said: here is what this job really is, and here is what it will cost you to do it properly.

Nobody does that. What you get instead is encouragement. Passion. Community. You get the dream version, and nobody hands you the operational one.

These two guides are the version of events I wish had existed. One covers the transition: from the person who teaches to the person who runs. The other covers the money: what underpricing costs you, what recurring revenue really changes, and why most studio owners are working harder than the numbers justify.

Twenty chapters, written after doing it the hard way first.

You can read them separately. But together they cover the full arc: before you open, and once you're in.

What's Inside

Two guides.
The complete picture.

Guide 01

You're Good at What You Do. That Has Nothing to Do With Running a Studio.

For the instructor thinking about signing the lease, or who already did and found it harder than expected.

  1. 01What you think it is
  2. 02What it actually is
  3. 03You are everything
  4. 04The costs you don't see coming
  5. 05The skill that got you here is not the skill you need
  6. 06Your training will go. Grieve it now.
  7. 07What no spreadsheet shows
  8. 08Not everyone is quietly rooting for you
  9. 09Before you sign anything
  10. 10If the magic is your reason
  11. 11The lease
Full guide details

Guide 02

Someone Else's Rent

For the owner who's in it and learning that passion doesn't pay wages unless the numbers work.

  1. 01What we got wrong at the start
  2. 02I told myself it was just for fun
  3. 03The moment everything had to change
  4. 04What I didn't understand about recurring revenue
  5. 05Getting paid
  6. 06The number nobody sees
  7. 07What I'd do differently
  8. 08Nobody warns you how lonely it gets
  9. 09The thing is, we're still here
Full guide details

Who It's For

Read this if.

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$59 NZD
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Written by a two-studio owner after ten years of doing it the hard way first.

Prefer one guide? Instructor to Owner or Someone Else's Rent, $39 NZD each.