The two things nobody tells you before you open a studio — who you become, and what it actually costs.
Get the bundle — $59 NZDThere's a version of events where you open a studio knowing what you were getting into. Where someone sat you down before you signed and said: here is what this job actually is, and here is what it will cost you to do it properly.
Nobody does that. What you get instead is encouragement. Passion. Community. The dream version, not the operational one.
These two guides are the version of events I wish had existed. One covers the transition — from the person who teaches to the person who runs. The other covers the money — what underpricing actually costs, what recurring revenue actually means, and why most studio owners are working harder than the numbers justify.
You can read them separately. But together they cover the full arc — before you open, and once you're in.
What's Inside
Guide 01
For the instructor thinking about signing the lease — or who already did and found it harder than expected.
Guide 02
For the owner who's in it and learning that passion doesn't pay wages unless the numbers work.
Who It's For
Get the bundle
Written by a two-studio owner after ten years of doing it the hard way first.
Prefer one guide? Instructor to Owner or Someone Else's Rent — $39 NZD each.